Tracekind is the ethical sourcing intelligence platform that verifies every sustainability claim against real supplier documents so brands can prove what they say, and buyers can trust what they buy.
Ethical Evidence Score
82/100
The Problem
Invoices, WhatsApp screenshots, certificates and factory photos scattered across drives, inboxes and phones.
Sustainability claims on packaging and websites without a defensible paper trail.
Retailers and regulators are demanding proof, not promises and consultants can't scale.
Regulatory Tipping Point
CSRD
50,000+ EU companies now required to disclose evidenced sustainability performance.
EU Green Claims
Bans generic 'eco', 'green' or 'sustainable' claims without independent, primary evidence.
UK CMA
Green Claims Code enforcement expanding across e-commerce and packaging.
US FTC
Updated Green Guides tightening substantiation for environmental marketing.
The Solution
Tracekind ingests every scrap of supplier evidence invoices, certificates, photos, message threads and turns them into a structured, verifiable proof layer behind every claim you make.
Each product batch gets a living Ethical Evidence Score, a Proof Graph, and a Buyer-Ready Report. Contradictions between your marketing and your evidence are surfaced before a buyer, auditor or regulator ever sees them.
Six Proprietary Modules
Every sustainability claim mapped to the specific documents that prove it.
A living graph linking products, batches, suppliers and evidence in one view.
A defensible score across completeness, reliability, freshness and traceability.
Automatic flags where marketing claims and supplier evidence disagree.
AI-rewritten claims that stay defensible under CSRD and EU Green Claims.
One-click reports formatted for retail buyers, auditors and regulators.
Platform Capabilities
Market Validation
$1.2T
Global ethical consumer spending expected by 2030.
73%
Of Gen Z consumers say they distrust unverified sustainability claims.
4 in 5
Retail buyers now request supplier-level evidence during onboarding.
Why Tracekind
We work from the documents that already exist in supplier chains, not from questionnaires.
Every claim is tied to specific product batches, not vague company-wide statements.
We compare what you say to what your evidence proves, and flag the gap before someone else does.
Purpose-built for buyer packs, CSRD disclosures and EU Green Claims defensibility.
Industries Served
Pricing
For emerging ethical brands validating their first claims.
Growth Roadmap
Now
10 founding brands validating the six AI modules on live product lines.
Next 6 months
CSRD & EU Green Claims report packs, multi-language evidence ingestion.
12 months
Verified evidence flowing directly to buyer procurement workflows.
24 months
Anonymised industry ethical evidence baselines and category benchmarks.
Sustainability & ESG Impact
Suppliers that document ethical practice win share; unverifiable actors are priced out.
Shoppers pay a premium when they can trust the provenance behind a claim.
Brands enter CSRD and EU Green Claims disclosure with a defensible evidence base.
Founder
Tracekind was born from the intersection of first-hand SME sourcing frustration and rigorous government regulatory experience.
As the founder of Bhavi Arts, a rapidly scaling women-led brand, Bhavi Poladia experienced the "Verification Tax" firsthand. Managing complex supply chains across multiple continents meant relying on fragmented WhatsApp messages and scattered PDFs to substantiate claims to wholesale buyers.
She later took on a role at HM Revenue & Customs (HMRC), gaining deep exposure to strict regulatory compliance, audit frameworks, and evidential rigour.